Process shared by Stefan Georgi
First prompt: Write an Emotional 500 Word Journal Entry from the perspective of **[ideal
client]** who is struggling with **[pain points]**. He feels **[emotions]** and wants to
**[dream outcomes]**.
Second prompt: Rewrite the above but replace "I" with "you"
Third prompt: Use the above to write a **[word count]** words Sales Letter targeting **[ideal
client]** who are struggling with **[pain points]**. Promise that if they keep reading
they’ll see why the REAL reason they haven’t been able to **[dream outcome]** is
something called **[unique mechanism]**. Offer a product named **[name of the product]** which
has the main benefits:
-**[Benefit 1]**
-**[Benefit 2]**
-**[Benefit 3]**
Give this guarantee **[include guarantee]**, and include these credentials **[include
credentials]**
Fourth prompt: Include follow up instructions like:
-Include the fact that we have helped **[number of people]** achieve **[dream outcome]**
-Be more emotional in the intro
-Include these testimonials across the page **[paste testimonials]**
-Use storytelling before mentioning the price
-Include a headline that mentions these **[pain points]** and **[desires]**
Write an Emotional 500 Word Journal Entry from the perspective of a salon owner who is struggling with burnout and working far too many hours. She feels exhausted and wants to scale her business while delegating work to a team.
Rewrite the above but replace "I" with "you".
Use the above to write a 1000 words Sales Letter targeting salon owners who are struggling with burnout after working far too many hours. Promise that if they keep reading they’ll see why the REAL reason they haven’t been able to increase profits and build a team is something called “Poverty Pricing”. Offer a product named “Scale Behind the Chair” which has the main benefits:
-Price as a luxury salon -Attract premium clients -Work 4 hours a week
Guarantee that if they don’t make $20000 dollars in their 6 months you will give them 3 months of free coaching for free, and mention that the instructor has helped 200 salon owners reach 7 figures while working 4 hours per week.
SCALE BEHIND THE CHAIR: THE 6-MONTH ACCELERATOR TO BUILD A 7-FIGURE SALON WORKING 4 HOURS PER WEEK
Dear Salon Owner,